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The Rise of Retro: Why 90s Style Is Back in Fashion and What It Means for Retailers

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This year’s hottest retail brands might strike a familiar chord. Gen-Z’s obsession with the decades before digital has revitalized 90s fashion. For the nostalgia-infused, younger generation discovering the household brands of yore has the potential to revive an aging brand straight into the 21st century. Retail trends are transforming, heavily influenced by the preferences and […]


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